Wednesday

Using REAL PEOPLE to Sell Clothes

This makes me almost sad. Not the news itself - just the fact that we as a society have reached a point where this IS news.

A major national magazine, amidst subtle gasps and sideways glances, inking the revelation of using real people in ads. Newsweek's full article includes a telling sentence: "Much of this interest in real-looking models is driven by the Internet, which has democratized the once rarefied world of high fashion."

Heaven help us. Perhaps word is reaching Bryant Park that we're NOT all 5'11", 104 lbs and size 0? Next earth-shattering news will be that of a stick-thin model, in a selfless act of bravery and desire to join her New Normal replacements waiting in the wings, consuming an entire banana nut muffin. Something tells me that we 'real people' still have a lot of work to do and that a lot of wake-up calls still need to be placed.

I don't think this was a slow news day - we haven't had many of those in quite a while, what with interminable wars, collapsing economies, diminishing ecological resources, global warming and Britney Spears.

Go read the rest of the article if you haven't already. Then, when you get back, please tell me how in the world we got to the point where the concept of using real people in advertising became a revolutionary trend and a newsworthy event?

Drive-By Shopping Surprise


Make Every Day into Earth Day! Visit our new  Eco Friendly Center   for eco hints and products.
Going green does not have to be painful. In fact, in order to move from a 'normal' life to a greener one, you can start by taking just a handful of tiny steps that we like to call Micro Steps. Micro Steps are small changes you can make to your everyday life patterns - easy to do one or two to start, and they all add up over time.

Micro Step: Fix a Leak A dripping faucet can cost gallons of water in a very short time. Check it out: Stick a big bowl in the sink under the drip and see how much has accumulated overnight. You may be shocked.

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