If you view online shopping in the same way you tackle on-the-ground shopping, you may have a lot of fun but you may also find you're not getting the complete value for your dollar that you deserve. Try these simple twists in thinking:
Make sure that shipping costs are a key factor in your buying decision. In fact, look first for free shipping offers, flat rate shipping offers, super saver shipping and similar offers. Some of these offers are fleeting, with specific expiration dates, but others are company policy or long term (like Amazon's Super Saver Shipping).
When you're starting out with online shopping, focus on heritage items, wardrobe staples and basics. Just like shopping in "real" stores, you'll find you do your best online shopping if you make a list before you start. The big difference is... your online shopping list includes checking for the best possible shipping savings.
Make your purchase decisions based on more than just price. Look for materials that fit your lifestyle - if you are on the go or hate to iron, pick materials that aren't going to require tons of time invested in upkeep. If you travel extensively, search for items that will pack easily and shake off wrinkles on arrival or after a few hours of hanging. Shop with store sites that give you the information on materials, sizing, fabric and item care to support a buying decision. 
Shop seriously for discount, clearance and seasonal sale offers, but don't let the presence of a sale drive your purchase decision. A neon pink dress that you might wear once is no bargain if you won't enjoy wearing it whenever you want, even if it is half price.
Remain aware that it takes time for items to arrive, depending on the shipping method you've selected, the distance from the seller's company and your location. This may seem like an obvious thing to point out, but I've found myself checking the front porch way sooner than I should, even though I know very well that the package is going to arrive right on time.
Great advice, eh? And now here's some ammunition to get you started: free, reduced cost, and flat rate shipping offers (and their expiration dates, if any). I'll be adding more in future posts as I find them.
Old Navy: Enjoy Old Navy's Famous $5 Shipping! Every order, one great rate.
Blair.com: $1.99 Flat Rate Shipping (Exp. 9/30/07)
Pacific Sunwear: $5 Flat Fee Shipping or FREE when you spend $75
Forzieri.com: Free Shipping on all orders of $98 or more Enter coupon code: 675E6A - Expires February 1st 2008
Kiyonna.com: Free Ground Shipping on Domestic Orders over $150
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